Content Marketing Specialist
- Referenz:
- 330
- Datum:
- 21. April 2017
- Arbeitgeber:
- Costa Crociere
- Kategorie:
- Jobs an Land
- Gehalt:
- Nicht angegeben
Costa Crociere is seeking a talented Content Marketing Specialist to join the new e-Commerce & Digital Marketing Department, our unit born to deliver a cutting edge website where the Customers can start their Digital Journey before coming onboard our wonderful ships.
The position will be responsible for understanding the Company's needs and - with a Customer-centric approach - creating original, valuable and memorable contents able to attract and retain our Customers.
Main Activities and Responsibilities:
- Contributing to defining the Costa Brand Content Strategy
- Managing the requests coming from the Company designing the creative concept, defining and implementing the related contents able to promote new ships, cruises and destinations providing an outstanding Customer experience
- Uploading the contents on the website using the Company's CMS (Content Management System)
- Liaising with the Analytics and Performance Function in order to understand effectiveness of the contents created, impact on brand engagement and the quality level of Customer experience provided
- Collaborating with the Digital Innovation Function in the continuous improvement of the website and in the implementation of the new Digital mega trends and best practices
- Supporting the Demand and Planning Function in the scheduling of the activities and in the management of the external suppliers
Job Requirements
Key Requirements:
- Bachelor's and/or Master's Degree
- At least 2-3 years of experience in Content Management
- Strong skills in digital-oriented communication (test, images, videos) able to speak in the best way to specific targets
- Good knowledge of CMS and technical tools for image editing
- Basic knowledge of SEO (Search Engine Optimization) and concepts like visits, bounce rate, time on site, page visited, booking funnel
- Very good knowledge of English (at least B2 is required)
- Coming from a Digital Agency or an Online Travel Agency will be a relevant plus
Erforderliche Sprachkenntnisse
Gute Englischkenntnisse werden voraussgesetzt.
Costa Crociere
Costa is the largest Italian travel group and the European number one cruise operator; proudly the only company in the cruise industry sailing the Italian flag.
From the beginning, we operate with passion to make our guests find the most wonderful places to over 250 destinations worldwide in Mediterranean, Northern Europe, the Baltic Sea, the Caribbean, Central and South America, the United Arab Emirates, the Far East, the Indian Ocean, plus Round-the-World cruises, offering them the opportunity to discover countries and to meet different cultures, with respect for their identities.
We enjoy an international environment rich in cultural diversity that is positive, friendly, and welcoming. We are team-oriented and know that diversity of thought and ideas are key to growing personally and professionally.
We are a respected and valued diverse global community of more than 19,000 people representing 70 different countries and cultures. We are young, explorers and pioneers with a passion for making human connections with each other and across the world.
Your career is an exploration of your potential. Embark on your career journey where you explore your talents and skills, and see each accomplishment as a beginning for your next experience.
Are you ready to join?
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