Geo Marketing Manager

Geo Marketing for Costa Crociere is a strategic initiative that will allow us to find new opportunities to develop business in the territory based on the deep insights that we have. As a Geo-Marketing Manager you will be leading the development of territorial initiatives to create business. You will be part of the Sales Leadership Team and you will work in close relationship with the Italian Commercial Director, Marketing Director and General Manager to share Strategy, Planning and Operational Insights.

The successful candidate will need to conduct geo-marketing analysis to determine patterns and correlations so as to identify possible opportunities in local markets with the aim of increasing sales and optimizing the allocation of available resources.  In addition, s/he will be required to:

• analyze existing demand
• measure seasonal sales trends for the different destinations
• study the offer and positioning of our competitors
• define the purchasing power of the different segments of consumers
• determine real market potential
• identify new targets for development of the cruise business
• support the Sales & Marketing Department in the selection of marketing and co-marketing actions to be implemented in order to maintain and develop demand for cruising
• suggest and design specific marketing initiatives, with definition of the channels of distribution, method of launch, timing, etc.
• monitor results, analyze the ROI for each action and decide on any corrective actions required

The resource will work in the Sales Department and report directly to the Head of Business Intelligence & Sales Analysis.  At the same time, s/he will liaise constantly with the Country Manager, Sales Department, Sales Force and Consumer, Trade and Web Marketing Departments in both the country concerned and the Corporation in order to maximize the results of the various business initiatives carried out. The successful candidate will need to have experience in the field of geo-intelligence as well as excellent analytical skills, business acumen and entrepreneurial flair.

KEY REQUIREMENTS

• Bachelor/Master's degree required, MBA a plus
• At least 5 years of experience in Sales Analysis, Geo Marketing, Business Development, Trade Marketing department gained in a multicultural Company, with a medium/high level of size and complexity, with exposure to Senior Business Leaders and international environment
• Strong analytical skills; proven experience to structure and analyze ambiguous and complex business problems
• Extensive experience in identifying and prioritizing high-impact improvement opportunities
• Excellent communication, influencing and relationship building skills
• Strong knowledge of Microsoft Excel, Access, PowerPoint with demonstrated experience in modeling, analysis, research and presentation creation
• Knowledge of geo intelligence tool as Esri, ArcGis etc
• Proven track record of defining and executing key analysis with minimal supervision
• Strong business acumen